Director Marketing, Downstream

Position Summary:

The role requires a visionary leader with expertise in neuromodulation, strong analytical skills and the ability to inspire and lead a high-performing team.

The Marketing Director is responsible for the development, implementation, management and execution of an effective marketing strategy and corresponding commercial plan to achieve revenue objectives. The Marketing Director will drive downstream execution to build awareness and create demand for NRO products and technologies.

Job Description:

Marketing Director will have significant interaction with key opinion leaders in the field of pain management, and the sales organization. The individual must work collaboratively to create plans and ensure that customer targeting, messaging, new product launches, clinical indication expansion, and sales tools are well executed and impactful.

This position reports to the President, NRO

Key Responsibilities:

• Strategic Planning: Develop and implement marketing strategies that support the company’s growth objectives and enhance brand awareness in the neurology and neurostimulation markets.
• Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscape. Utilize insights to inform marketing strategies.
• Product Launches: Lead the planning and execution of product launches, ensuring effective communication and positioning in the market.
• Market Segmentation: Identify and target key market segments to optimize marketing efforts and ensure tailored messaging for different customer groups.
• Brand Management: Oversee brand development and ensure consistent messaging across all marketing channels.
• Digital Marketing: Drive digital marketing initiatives, including SEO, SEM, social media, and content marketing to increase online visibility and engagement.
• Team Leadership: Manage and mentor the downstream marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Budget Management: Develop and manage the downstream marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.

Qualifications:

• Bachelor’s degree in marketing, business administration, engineering or a related field; MBA preferred.
• Minimum of 6 years of experience in medical device or pharmaceutical or biotech marketing.
• Proven track record of developing and executing successful marketing strategies in neurostimulation or similar field.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and interpersonal skills.
• Experience with digital marketing tools and platforms.
• Ability to lead and inspire a team.
• Strategic thinker with a results-driven approach.
• Develop and maintain strong relationships with key opinion leaders and key customers.
• Develop strong credibility with sales, KOLs, and customers.
• Ensure that all marketing activities conform to company guidelines and local laws.

Required Education and Experience:

• 6+ years of experience in medical device or biotech marketing of medical device or biotech marketing.
• MBA a plus.
• Prior neuromodulation experience a plus.
• Experience developing and launching into new markets.
• Commercial marketing experience in a highly competitive medical device market.
• Experience and leadership of professional education programs a plus.
• Strong team player who can incorporate input from others and can generate consensus through inclusion.
• Must be able to thrive in a fast-paced and dynamic work environment.
• Ability to speak up when important information or questions must be raised and takes action when issues must be addressed.
• Strong and creative thinker who is intellectually curious.
• Sound decision-making capabilities.
• Good organizational skills and ability to meet tight deadlines in an environment of competing priorities.
• Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Ability to develop strong relationships with customers, clinical & sales partners.
• Excellent interpersonal, communication, and negotiation skills for a wide variety of audiences, including sales & marketing leadership.
• Ability to work in hospitals, operating rooms, clinics, and surgical centers.