Associate Director, Marketing

position summary:

The Associate Director of Marketing will lead the end-to-end launch of our upcoming next-generation implantable therapy while also owning upstream marketing work that shapes a strong, evidence-backed portfolio pipeline and product roadmap. This high-impact role will translate our strategic vision into action, leading downstream marketing programs that accelerate awareness and adoption of CCM Therapy. The ideal candidate thrives in a fast-paced environment, turns ideas into execution quickly, and can independently manage multiple priorities. Proven product launch experience is required; Cardiac Rhythm Management experience is a plus.

RESPONSIBILITIES:

Product Launch Leadership:

• Develop an integrated marketing launch plan for new product launches.
• Lead market assessment, define value proposition, product positioning, and messaging.
• Create and align on the go-to-market strategy with commercial organization, including key performance indicators, segmentation, and account/customer targeting.
• Lead a cross-functional team in a holistic launch execution.
• Partner closely with Product Development, Clinical, Medical Affairs, Market Access, Sales, and Sales Operations to translate customer insights into clear launch strategy, roadmap priorities, and launch readiness.
• Lead development of launch materials and enablement (sales tools, training content, core claims/messages, congress strategy, digital/content plans).
• Coordinate internal launch readiness activities (field readiness, training cadence, internal communications, content approvals, and rollout planning).

Lead upstream marketing and portfolio pipeline:

• Responsible for upstream product marketing: identify and translate business opportunities into market solutions.
• Lead voice-of-customer efforts (market research, advisory boards/KOL engagement) to define unmet needs and customer requirements.
• Translate insights into actionable product requirements and partner with Product Development to influence feature prioritization, roadmap tradeoffs, and value proposition.

Drive downstream marketing to grow CCM therapy awareness and adoption:

• Develop and execute global marketing campaigns to create awareness amongst multiple providers such as General Cardiologists, Heart Failure Specialists, Electrophysiologists, and Nurse Practitioners.
• Develop and execute integrated marketing plans that build awareness, drive referrals, and increase therapy adoption. Create and optimize multichannel campaigns (digital, content, events/congress, HCP education, sales tools).
• Collaborate with sales leaders and other stakeholders to update tools that help drive marketing strategies and execution in the field.
• Ensure consistency and compliance in messaging and materials in partnership with Legal/Regulatory/Compliance.
• Manage multiple projects from concept to completion within the allotted time frames and aggressive deadlines
• Manage agencies and vendors; oversee budgets and timelines; ensure high-quality execution.

QUALIFICATIONS:

• 8–12+ years in implantable medical device (or similarly complex healthcare) marketing with both:
• Upstream experience (VOC/insights → product strategy/requirements, partnership with Product Development), and
• Downstream experience (integrated commercialization programs that drive adoption and product launch)
• BS/MS degree in Business Administration, Marketing, Engineering or equivalent
• An advanced credential, such as an MBA in a relevant discipline/concentration.
• Proven track record leading at least one major product launch with cross-functional ownership.
• Experience in implantable devices. Electrophysiology or Heart Failure is a plus.
• Strong strategic thinking and hands-on execution; able to move from strategy to deliverables quickly.
• Demonstrated ability to influence without authority, excellent communication, stakeholder management, and program leadership.
• Physical Demands/Work Environment: Office environment, heavy PC usage