The Senior Manager, Marketing Technology & Platform Enablement will help lead Vascular’s marketing technology transformation, focused on Marketing Automation & CRM capability-building within the Global Marketing Digital Center of Excellence. The role works collaboratively with stakeholders in Product Marketing, Commercial Excellence, Sales, IT, and Marketing, as well as Regional Marketing, to operationalize closed-loop marketing campaigns that deliver business impact. The role is responsible for scaling out Marketing Automation and CRM across the marketing organization, in addition to defining and driving digital platform integrations. This person has a command of marketing technology platforms, a passion for connected data and data insights, and proven experience managing email campaigns at scale. The Senior Manager, MarTech Enablement works collaboratively with various teams including support agencies and global and regional marketing on the development of a Marketing Automation strategy tied to specific business objectives and KPIs. This role is a senior manager with indirect reports and will report to the Global Digital Marketing Group Manager. This senior team member will join a set of peers focused on Paid Media, Content Strategy, and Analytics. In scope for the role is to take ownership of shaping Vascular’s digital marketing technology stack and API roadmap as we connect platforms to better leverage real-time data insights and personalization.
The Senior Manager, MarTech Enablement has a primary responsibility to oversee all Marketing Automation/CRM programs, ensuring all customer communications are governed strictly by contact frequency, messaging, branding standards and our capabilities continue to evolve through platform integrations. The Marketing Automation Senior Manager will work closely with digital agencies to assist in performance testing and rollout of new or existing functionality. Must have proven experience managing enterprise-level marketing programs using platforms such as Marketo, Eloqua or Marketing Cloud and ideally proven experience with full Salesforce CRM integrations. This is a strategic and tactical marketing role, with unique expertise in technology platform integrations to support digital marketing transformation.
A strong understanding of customer segmentation and close-loop marketing using Salesforce CRM is required, as well as proven experience working across Marketing, Commercial Excellence, and Sales teams. In this role, you will craft the end-to-end operations of closed-loop marketing across all business lines programs and build your own Marketing Automation & CRM Global Center of Excellence to enable our brand franchise and regional stakeholders. You have an ability to apply segmentation and customer journeys to new and existing programs with a keen eye for business prioritization and commercial impact. A foundational understanding of data privacy, regulatory compliance, and data integrity and the process is a must. Responsibilities for new targeting technologies to improve the effectiveness of marketing efforts.
EDUCATION AND EXPERIENCE:
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