Senior Manager, Marketing Technology and Platform Enablement

JOB DESCRIPTION:

The Senior Manager, Marketing Technology & Platform Enablement will help lead Vascular’s marketing technology transformation, focused on Marketing Automation & CRM capability-building within the Global Marketing Digital Center of Excellence. The role works collaboratively with stakeholders in Product Marketing, Commercial Excellence, Sales, IT, and Marketing, as well as Regional Marketing, to operationalize closed-loop marketing campaigns that deliver business impact. The role is responsible for scaling out Marketing Automation and CRM across the marketing organization, in addition to defining and driving digital platform integrations.  This person has a command of marketing technology platforms, a passion for connected data and data insights, and proven experience managing email campaigns at scale. The Senior Manager, MarTech Enablement works collaboratively with various teams including support agencies and global and regional marketing on the development of a Marketing Automation strategy tied to specific business objectives and KPIs. This role is a senior manager with indirect reports and will report to the Global Digital Marketing Group Manager. This senior team member will join a set of peers focused on Paid Media, Content Strategy, and Analytics.  In scope for the role is to take ownership of shaping Vascular’s digital marketing technology stack and API roadmap as we connect platforms to better leverage real-time data insights and personalization.

The Senior Manager, MarTech Enablement has a primary responsibility to oversee all Marketing Automation/CRM programs, ensuring all customer communications are governed strictly by contact frequency, messaging, branding standards and our capabilities continue to evolve through platform integrations. The Marketing Automation Senior Manager will work closely with digital agencies to assist in performance testing and rollout of new or existing functionality. Must have proven experience managing enterprise-level marketing programs using platforms such as Marketo, Eloqua or Marketing Cloud and ideally proven experience with full Salesforce CRM integrations. This is a strategic and tactical marketing role, with unique expertise in technology platform integrations to support digital marketing transformation. 

A strong understanding of customer segmentation and close-loop marketing using Salesforce CRM is required, as well as proven experience working across Marketing, Commercial Excellence, and Sales teams. In this role, you will craft the end-to-end operations of closed-loop marketing across all business lines programs and build your own Marketing Automation & CRM Global Center of Excellence to enable our brand franchise and regional stakeholders. You have an ability to apply segmentation and customer journeys to new and existing programs with a keen eye for business prioritization and commercial impact. A foundational understanding of data privacy, regulatory compliance, and data integrity and the process is a must. Responsibilities for new targeting technologies to improve the effectiveness of marketing efforts.

ROLE RESPONSIBILITIES:

• Ability to define future roadmap and scale-up of CRM across the Vascular marketing organization 
• Collaborate with regional marketing teams to define and implement key Marketing Automation & CRM strategies and tactics, as well as Marketo API integration roadmap
• Demonstrate strong command and ownership for email programming at the enterprise level (multiple programs against multiple customer segments), and Marketing Automation and CRM systems and processes
• Ensure all published content complies with program requirements, editorial and brand guides, usability, and accessibility standards. 
• Partner with the agency to implement new features and enhancements to increase customer engagement based on clear A/B testing and performance insights.
• Familiarity with Salesforce CRM and how it connects to marketing automation platforms for lead management
• Strong aptitude and understanding of data privacy policies: GDPR, CCPA, and Opt-In requirements
• Creates and lead Marketo & CRM training sessions for global and regional marketing teams
• Own website platform technology roadmap to deliberately plan website evolution 
• Lead Digital Review Board forums to review and approved new platforms in the Vascular marketing stack
• Play a role in streamlining marketing automation operations (Marketo platform) including delivering monthly email program calendar based on business priorities leveraging agencies and support staff

EDUCATION AND EXPERIENCE:

Required

• Minimum of 5 years of related work experience

Preferred

• Bachelor’s or Master’s in marketing, business, communications, journalism, or related discipline
• 5-8 years of related work experience with a complete understanding of the specified functional area. Minimum 5 years brand management experience
• Proficient with various marketing platforms such as Google Analytics and web content management systems (CMS). Experience managing Marketing Automation programs such as Marketo or Marketing Cloud. Mobile app development/technologies/platform knowledge. Additional relevant platform knowledge:
• Google Analytics (must have)
• Marketo, Eloqua, or Marketing Cloud certification (must have)
• Salesforce Certification (strongly recommended)
• Over 5+ years of experience working with Marketo or other marketing automation platforms in the enterprise setting
• 2+ years of experience building and maintaining a lead/contact lifecycle model, data integrity and data processes and technology integrations.
• 2+ years of CRM experience, specifically Salesforce.com. 
• Experience in optimizing email programs, landing pages, and user funnels
• Advanced knowledge of Marketing Automation KPIs, A/B testing, and ongoing optimizations
• Fluent in digital analytics, metrics, and reporting with a strong background in project management and compliance recommended serving as the gatekeeper for all customer email communications
• Brand Master: Ideal candidate has a demonstrated ability to differentiate the brands they worked within the minds of customers, establish the visual voice of the offering to generate awareness and differentiation. 
• Multichannel Expert: Ideal candidate has a proven track record of engaging with all key customers along the customer journey to give them a reason to choose and remain loyal to us.  Engagement goes beyond just marketing communications – it’s about every interaction we have with customers and requires an integrated cross-functional approach and flawless execution of all programs and initiatives.
• KPI obsessed:  Ideal candidate has a demonstrated ability to act as a business owner, work together with the broader marketing team to drive market share and profitable growth and understand how the business works, and know the impact of the decisions they make.