Senior Director of Marketing

Job Overview:

The Senior Director of Marketing will be a key member of the leadership team, responsible for creating and executing the marketing strategy for the company. This role requires a deep understanding of the cervical disc arthroplasty space, particularly within spine and orthopedics, and a track record of driving successful marketing campaigns from product launch to post-market adoption. The Senior Director will oversee the marketing team, collaborate cross-functionally with sales, clinical affairs, regulatory, and engineering teams, and ensure the successful growth of the brand in the competitive CDA market.

Key Responsibilities:

Strategic Leadership

• Develop and execute comprehensive marketing strategies to build brand awareness, drive product adoption, and support long-term growth in the cervical disc arthroplasty market.
• Lead the execution of our go-to-market strategies, including launch plans for the company.
• Establish and maintain key performance indicators (KPIs) to measure marketing effectiveness, adjust strategies as needed, and report on ROI to senior leadership.
• Lead and mentor a high-performing marketing and professional education team, fostering a culture of creativity, collaboration, and results-driven execution.

Market Research & Competitive Analysis

• Conduct in-depth market research to understand trends, customer needs, competitor activities, and regulatory changes within the CDA and broader spine surgery markets.
• Identify growth opportunities, unmet needs, and potential risks within the target market segments.
• Track competitive landscape and adjust marketing strategies to stay ahead of market trends and ensure our positioning remains strong.

Brand Development & Positioning

• Recreate and enhance the company’s brand identity, ensuring that all marketing efforts align with the company’s vision and mission.
• Work closely with senior leadership to align on product positioning, messaging, and clinical value propositions.
• Develop and execute brand-building campaigns that resonate with surgeons, healthcare providers, patients, and key stakeholders.

Sales Enablement & Collateral

• Collaborate with the sales team to develop targeted sales tools and materials, including presentations, brochures, case studies, white papers, and digital content.
• Provide training and support to the sales force to help them effectively communicate the product benefits and clinical outcomes of CDA solutions.
• Create and implement physician and patient educational programs to drive adoption and product usage.

Digital Marketing & Lead Generation

• Oversee the company’s digital marketing initiatives, including website makeover, social media, email campaigns, and online advertising.
• Implement SEO, content marketing, and paid media strategies to drive lead generation and customer engagement.
• Analyze digital performance metrics and adjust strategies for maximum impact.

Regulatory and Compliance

• Ensure all marketing materials, including promotional content, advertisements, and clinical data, are compliant with FDA regulations and industry standards.
• Work closely with the regulatory and legal teams to ensure proper clearance and approval for marketing campaigns and messaging.

Budget Management & Financial Responsibility

• Develop and manage the marketing budget, ensuring that resources are allocated effectively to meet strategic goals.
• Track spending and optimize marketing investments to maximize return on investment (ROI).

Required Qualifications:

• Education: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field. MBA or advanced degree preferred.
• Experience: Minimum of 10 years of experience in marketing, with at least 5 years in a senior leadership role within the medical device industry. Experience specifically in the spine, orthopedic, or surgical device markets is highly desirable.
• Proven Success: A track record of successfully launching medical devices, particularly in the CDA or spine surgery space, and driving adoption within complex healthcare systems.
• Leadership: Strong leadership skills with experience managing teams, building cross-functional relationships, and driving alignment across departments.
• Market Expertise: Deep knowledge of the regulatory, competitive, and clinical landscape for spine and cervical disc arthroplasty.
• Communication Skills: Exceptional written and verbal communication skills, with the ability to clearly convey technical information to diverse audiences including surgeons, clinicians, and non-medical stakeholders.

Desired Skills:

• Experience with digital marketing tools, CRM platforms, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce).
• Familiarity with reimbursement processes and strategies for medical device products.
• Ability to thrive in a fast-paced, dynamic startup environment and navigate ambiguity.
• Experience working with clinical affairs and KOLs (Key Opinion Leaders) in the spine surgery community.