Job Summary:

Manage product development marketing activities as they apply to new and existing internal products.

Key Responsibilities:

Generate and communicate product ideas and concepts, and Marketing Requirement Documents for new products and improvements to existing products
Collaborate with R&D&T throughout design and development phases
Develop Claims and Marketing messaging for new products
Develop initial Product Marketing Plans, product phase-in/-out and pricing/tiering strategies
Provide quantitative analyses for product launch planning & demand forecasting on a global basis
Work collaboratively with the Surgical Education and Training Manager and Education & Training department; provide the information required for SalesForce on key messages & selling tips. Define Education & Training needs & schedules for new product launches
Define product labeling & packaging requirements
Obtain input & coordinate cross-functional trade-off decisions to define product marketing requirements & improvement opportunities from internal & external customers. Gain cross-functional approvals
Create financial impact analysis
Conduct market research to define new products & accessories needs/requirements
Conduct early sample demo user focus groups throughout the development phase (inc. bone labs) & market preference testing prior to launch
Represent Marketing & Sales in Core Teams to provide market-driven product requirements on a global basis
Develop initial communication plans & messaging for products & programs

Additional requirements for Senior position:

Analyze competitive information, & in collaboration with Director Strategic Marketing develop sales & marketing strategies and responses to competitive product launches
In collaboration with Director Strategic Marketing, develop & execute product launches by driving the creation of market research, branding & market segmentation studies to support the creation of long-range roadmap
Partner with Director Strategic Marketing & Corporate Marketing to develop marketing communications and promotional strategies and tactics designed to emphasize product benefits, positioning, and overall branding. Design and track programs, policy and product development

Qualifications:

Required:

Bachelor’s degree, preferably in healthcare, education, science or business
Minimum of one year of business experience, preferably in the healthcare field, ideally hospital or lab experience
Must be an effective communicator
Able to engage effectively across all skill/knowledge levels
Persuasive orator
Experience in a hospital environment in healthcare preferred, ideally surgical experience
Good working knowledge of written and spoken English
Good working knowledge of MS Office, Teams
Able to travel on extended trips at home and overseas

Preferred:

Product Manager, Upstream