Product Manager, Upstream

Job Summary:

Manage product development marketing activities as they apply to new and existing internal products.

Key Responsibilities:

• Generate and communicate product ideas and concepts, and Marketing Requirement Documents for new products and improvements to existing products
• Collaborate with R&D&T throughout design and development phases
• Develop Claims and Marketing messaging for new products
• Develop initial Product Marketing Plans, product phase-in/-out and pricing/tiering strategies
• Provide quantitative analyses for product launch planning & demand forecasting on a global basis
• Work collaboratively with the Surgical Education and Training Manager and Education & Training department; provide the information required for SalesForce on key messages & selling tips. Define Education & Training needs & schedules for new product launches
• Define product labeling & packaging requirements
• Obtain input & coordinate cross-functional trade-off decisions to define product marketing requirements & improvement opportunities from internal & external customers. Gain cross-functional approvals
• Create financial impact analysis
• Conduct market research to define new products & accessories needs/requirements
• Conduct early sample demo user focus groups throughout the development phase (inc. bone labs) & market preference testing prior to launch
• Represent Marketing & Sales in Core Teams to provide market-driven product requirements on a global basis
• Develop initial communication plans & messaging for products & programs

Additional requirements for Senior position:

• Analyze competitive information, & in collaboration with Director Strategic Marketing develop sales & marketing strategies and responses to competitive product launches
• In collaboration with Director Strategic Marketing, develop & execute product launches by driving the creation of market research, branding & market segmentation studies to support the creation of long-range roadmap
• Partner with Director Strategic Marketing & Corporate Marketing to develop marketing communications and promotional strategies and tactics designed to emphasize product benefits, positioning, and overall branding. Design and track programs, policy and product development

Qualifications:

Required:

• Bachelor’s degree, preferably in healthcare, education, science or business
• Minimum of one year of business experience, preferably in the healthcare field, ideally hospital or lab experience
• Must be an effective communicator
• Able to engage effectively across all skill/knowledge levels
• Persuasive orator
• Experience in a hospital environment in healthcare preferred, ideally surgical experience
• Good working knowledge of written and spoken English
• Good working knowledge of MS Office, Teams
• Able to travel on extended trips at home and overseas

Preferred:

• Postdoctoral degree
• Minimum of three years of business experience
• Emphasis on technical skills
• Sales and Marketing a plus
• Spanish a plus