The Product Manager, Marketing Automation is responsible for governance, strategy, and global alignment for all Vascular divisional Marketing Automation programs. This role serves as a Global Center of Excellence Marketing Automation Lead to ensure customer email communications successfully meet marketing automation best practices, compliance, and overall customer communications strategy. The role is to be also responsible for global training for our marketing automation management system (i.e. Marketo) and when needed, support in the development of email strategies. The Marketing Automation Specialist works collaboratively with various teams including Marcom, agencies, and global and regional marketing on the development of Marketing Automation strategy and email communications content tied to specific business objectives and KPIs. This role is an individual contributor role with indirect reports and will report into the global digital marketing group manager.
The Marketing Automation Manager is responsible for planning, deploying, and reporting on the success of all Marketing Automation/Marketo programs, ensuring all customer communications are governed strictly by contact frequency, messaging, branding standards. The Marketing Automation Specialist will work closely with digital agencies to assist in performance testing and rollout of new or existing functionality. Must have proven experience managing enterprise-level marketing programs using platforms such as Marketo, Eloqua, or Marketing Cloud. Understanding of customer segmentation and close-loop marketing using Salesforce CRM is required, as well as proven experience working across Marketing, Commercial Excellence, and Sales teams. In this role, you will craft the end-to-end operations of closed-loop marketing across all business lines programs, and act as the Global Center of Excellence for Marketing Automation for the franchise and regional stakeholders. You have an ability to apply segmentation and customer journeys to new and existing programs with a keen eye for business prioritization and commercial impact.
A foundational understanding of data privacy, regulatory compliance, and data integrity and the process is a must. Responsibilities for new targeting technologies to improve the effectiveness of marketing efforts.
EDUCATION AND EXPERIENCE:
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