Principal Product Marketing Manager

the role: 
The Principal Downstream Marketing Manager is responsible for the development of specific marketing plans and activities for the products.  This role will also be responsible for marketing program(s) to establish, enhance, or distinguish product placement within the competitive arena. Develop business plans and product/program positioning in the marketplace. Oversees market research monitors competitive activity and identifies customer needs. Interfaces with engineering, manufacturing, patients, and sales to develop new products/programs or enhance existing product/program(s).

Responsibilities will include:

Strategic Planning and Execution:

• Lead the preparation of strategic and tactical plans for business units or regions, ensuring they are cohesive, consistent, and aligned with stakeholder objectives.
• Conduct comprehensive analyses to make strategically sound decisions considering market implications and competitive forces.
• Develop and communicate compelling business objectives under uncertainty and complexity.

Innovative Marketing Leadership:

• Review portfolios to identify areas for improvement, leading teams to evaluate problems, identify solutions, and present business cases to senior stakeholders.
• Drive discussions on innovative ideas and best practices across teams globally, fostering a culture of continuous improvement and innovation.
• Investigate emerging global initiatives, researching customer benefits and identifying disruptive innovations to suggest actionable solutions.

Channel Mix Optimization:

• Analyze and recommend optimal channel mix strategies to enhance customer engagement and experience.
• Integrate digital systems and traditional techniques to deliver seamless customer experiences.
• Lead the development of a vision for optimizing customer journeys across channels, based on evolving customer preferences and strategic goals.

Customer Insights and Value Proposition:

• Lead workshops and experience-sharing sessions on data collection, analysis, segmentation, and customer insights application.
• Champion innovative approaches to gathering and leveraging customer data to capture market share and improve cross-regional customer experiences.
• Develop and present differentiated value propositions for global initiatives, articulating the company’s unique value over competitors.

Project and Resource Management:

• Establish governance processes for complex, cross-regional projects, ensuring effective stakeholder management and alignment.
• Sponsor projects requiring different implementation processes across geographies, managing master project plans and providing regular updates to steering committees.
• Coach project managers and teams on Project Management Methodology and Change Management Model.

Business Partnership and Collaboration:

• Facilitate strategic relationship building across the organization and externally, promoting collaboration for optimal results.
• Influence key stakeholders without authority, focusing on mutually beneficial outcomes and building credibility.
• Encourage the organization to foster a global mindset, integrating regional complexities into strategic plans.

Additional Responsibilities:

• Design strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research, and performing financial analyses.
• Determine clear and specific priorities for the development of new products/programs and product/program enhancements by defining customer needs and working with other internal functional groups.
• Contribute to the development of an annual departmental budget by forecasting future needs, utilizing previous year’s budget, current objectives, and budget guidelines.
• Propose the allocation of resources to assist in managing products/programs’ life cycle from concept through retirement by assessing needs and objectives.
• Evaluate promotional plans to ensure they are consistent with product line strategy and that the message is effectively conveyed.
• Evaluate strategies for product/program launches to ensure products are properly positioned and that brochures, sales sheets, training, and supporting materials will launch products successfully and stimulate sales.
• Develop recommendations on translating data collected on customer needs into engineering measures to evaluate product performance.
• Represent the company by visiting accounts to solicit feedback on company products and programs.
• Organize physician symposiums by working with assigned staff in commissioning doctors to participate and working with internal departments to promote and schedule events.

Required qualifications:

• Bachelor’s degree and at least 5 years of professional experience in medical device marketing.
• Minimum of 6 years’ experience leading strategic marketing initiatives, with a focus on product management and customer insights.
• Proven experience in developing and executing strategic plans and innovative marketing strategies.
• Demonstrated ability to optimize channel mix and integrate digital systems for enhanced customer experiences.
• Experience in project and resource management, with a track record of managing complex, cross-regional projects.
• Ability to influence and build strategic relationships across the organization and externally.
• Willingness to travel up to 30% of the time.

Preferred qualifications:

• Higher education such as MBA, MPH, or MHA in health policy.
• Specific medical device experience, particularly in neuromodulation devices.
• Technical skills related to digital marketing, data analytics, and customer insight tools.
• Proven ability to influence without authority and foster a culture of innovation and continuous improvement.