Marketing Manager

Job Summary:

This is a unique opportunity to help shape the brand story of the company at the forefront of surgical innovation, transforming how clinicians plan, educate, and operate using cutting-edge XR technology.

Key Responsibilities:

Event & Trade Show Marketing

• Plan and execute end-to-end event strategies, including logistics, vendor coordination, and on-site activation.
• Maintain and optimize a comprehensive calendar of key tradeshows and industry events.
• Represent the Company at events to drive engagement, lead generation, and brand visibility.
• Align event goals with sales and leadership priorities to maximize ROI and strategic impact.
• Monitor industry trends to inform event strategy and messaging.

Social Media & Content Marketing

• Own daily social media management and calendar planning across all channels.
• Partner with design and clinical teams to develop high-impact content, including XR demos, case studies, and clinical stories.
• Drive social media campaigns around new product launches, hospital partnerships, and key milestones.
• Track analytics to refine content strategy and increase digital engagement and lead conversion.

Sales Enablement & Asset Development

• Collaborate with Sales and Clinical teams to collect and curate real-world visuals, videos, and success stories.
• Maintain a dynamic library of marketing collateral and media assets to support presentations and field outreach.
• Ensure all materials are updated to reflect the latest innovations and customer feedback.

Brand Management

• Serve as a brand champion, ensuring consistency across all internal and external communications.
• Uphold the company’s visual and verbal identity across platforms and materials.
• Conduct regular audits of assets to ensure market relevance and alignment with brand strategy.

Marketing Automation & Digital Campaigns

• Support the execution of targeted digital campaigns, newsletters, and product update communications.
• Leverage marketing automation platforms (e.g., Salesforce, HubSpot) to optimize segmentation, tracking, and engagement.

Partner & Media Relations

• Coordinate co-branded marketing efforts with hospital systems and strategic partners.
• Manage and update media kits, press materials, and branded partner collateral.

Messaging & Positioning

• Collaborate closely with the Product team to develop clear, compelling product and brand messaging.
• Gather customer insights to refine value propositions and marketing language across touchpoints.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or related field.
• 3+ years of proven marketing experience in healthcare, medical devices, or enabling technology sectors.
• Strong background in downstream marketing, with a focus on product adoption and market engagement.
• Prior experience in virtual reality (VR) or augmented reality (AR) industries is a significant advantage.
• Demonstrated success in managing social media, events, and content development.
• Proficiency with marketing automation tools and analytics platforms (e.g., Salesforce, Google Analytics).
• Excellent communication, project management, and cross-functional collaboration skills.
• Creative mindset with strong attention to detail and organizational abilities.