Marketing Manager

JOB DESCRIPTION:

In this role, you will be responsible for the development and execution of strategic marketing programs supporting ID NOW product portfolio(s) across market segments that may include: health systems, hospitals, physician offices, urgent care, and retail health.  This job function has accountability for complying with the applicable elements of the Global Quality Framework and the Corporate Quality Management System (QMS).

RESPONSIBILITIES:

• Lead marketing efforts for assigned responsibilities on the ID NOW (infectious diseases) platform in the US
• Engage and support the US field team and ID NOW customers
• Support development of strategic long-range and annual marketing plans, establishing strategies and tactics to promote ID NOW products in each target market segment.
• Analyze market segment opportunities and support the development of strategies to penetrate those markets including the creation of compelling value propositions, competitive positioning, most desirable product attributes and trade-offs, and pricing.
• Partner with Finance and Sales to manage monthly end-user inventory consumption, evaluate impact to plan, and develop demand forecast to support regular S&OP process. 
• Support allocations of ID NOW products as needed when prevalence changes with the seasonality of respiratory products. 
• Manage product launches and ID NOW platform annual software upgrades by leading tactics to deliver a successful launch, including digital communications with customers, development of collateral and training content for the field team, communications with distribution partners, etc.
• Work closely with various cross-functional teams, such as ID Global Business Unit, Global Shared Services, Technical Service, Global Marketing Services, other departments, and other agencies/companies, when appropriate, on key product portfolio initiatives and market development activities.
• Review healthcare and competitive landscapes to ensure that Global Marketing and US Sales organizations are kept up to date on new developments regarding changing marketplace dynamics. 
• Identify market research needs in order to ensure continued understanding of the changing marketplace. 
• Management of promotional campaigns for the ID NOW, including communications vehicles, collateral and sales support materials, and distributor or national account-specific programs, as applicable.
• Serve as a product portfolio resource for the US Sales organization, working closely with the ID NOW Product Specialist, Marketing Leaders, Sales Leadership, and Corporate Accounts.
• Support development and delivery training to include New Hire training, field education, and distributor education opportunities
• Lead efforts to represent ID NOW at key conferences and collaborate with other marketing teams to coordinate booth development, landing pages, digital campaigns, etc to support.
• Track and complete projects on time.

• Carries out duties in compliance with established business policies.
• Demonstrates commitment to the development, implementation, and effectiveness of the Quality Management System per ISO, FDA, and other regulatory agencies
• Understands and is aware of the quality consequences which may occur from the improper performance of their specific job. Has awareness of device defects that may occur in their area of responsibility, including product design, verification and validation, manufacturing, and testing activities.

• Exhibit professional behavior with both internal/external business associates that reflects positively on the company and is consistent with the company’s policies and practices.

• Perform other duties and projects as assigned.

BASIC QUALIFICATIONS:

Required:

• BA/BS in Marketing, Business, Biological Science, or related field required.
• At least three years of diagnostics experience are required.
• At least five years of marketing experience required, with the strong strategic market and data analysis skills.
• Creative and innovative skills with a high level of energy, enthusiasm, endurance, and a can-do attitude.

• Demonstrated communication skills, including the ability to create and deliver impactful and professional presentations.

• Demonstrated experience with the use of Excel and Salesforce.com. 
• Demonstrated ability to manage multiple tasks and projects with success in promoting products.

Preferred:

• MBA with marketing emphasis desired.
• Infectious disease experience is highly desired.
• Power BI experience desired.