Marketing Manager

Role overview:

The Marketing Manager will serve as the central hub of internal marketing knowledge, a go-to resource within the company. In that role, he or she will partner and lead operational and tactical execution of marketing campaigns and initiatives with one or more agencies. The candidate will provide recommendations, propose investment options, and make decisions, and influence the growth of an internal marketing team.
The Marketing Manager will be responsible for guiding a brand refresh, product positioning, product messaging, outbound multi-channel campaigns, thought leadership, tradeshow execution, PR, and sales support programs.

The Marketing Manager will:

• Develop a downstream marketing strategy.
• Evaluate and improve product, technology, and service messaging.
• Guide downstream product positioning
• Work closely with the field organization to support sales efforts with campaigns, collateral, and proposal support.
• Work closely with an agency to execute a marketing plan and related marketing campaigns.
• Ensure the proper internal handoffs of leads generated through outbound marketing, paid media, and events.
• Secure appropriate approvals for campaigns, creative executions, etc.
• Create a repository of the company’s marketing assets, such as photography, video, artwork, content library, and presentation decks.
• Work closely with an agency to connect and maintain brand.

Responsibilities:

• Collaborate with an agency or agencies to:
  • Refresh the Company brand
  • Develop and execute marketing campaigns.
  • Guide product positioning and messaging
  • Execute tradeshows.
  • Support the field organization.
• Work internally with the leadership team to ensure that the Marketing strategy is aligned with the company’s vision and product OKRs.
• Make marketing investment recommendations and decisions.
• Make recommendations regarding additional marketing capabilities (internal and external)

3 months:

• Refresh brand and website
• Complete product positioning for new platform
• Prepare for production release.
• Thoroughly understand the company, culture, and personality
• Evaluate agency performance and make recommendations for growth.

6 months:

• New brand campaign is complete and successful.
• Product launch successful
• Sales is well supported.
• New internal/external competencies identified with successful leadership approval.

Qualifications:

Required:

• Experience with a SaaS product or a SaaS company
• Proven experience developing marketing plans and campaigns.
• Product launch knowledge and experience
• Positive rapport with a field organization and sales leaders
• Ability and desire to manage tradeshow execution.
• Ability and desire to manage agency deliverables.
• Excellent written and verbal communication skills
• Willing collaborator with exceptional project management skills
• Bachelor’s degree in marketing, business, or related field

Preferred:

• Life sciences or healthcare-related marketing experience
• MBA or equivalent level of experience