Responsibilities:

Optimize the B2B lead flow process – including intake, scoring, nurture, and lifecycle – as well as the flow of data to and from Salesforce
Drive the design of new B2C/B2B2C lead flow capabilities, as well as efforts to capture and leverage more first-party data among B2B/B2C audiences, to deliver more relevant content and experiences to these audiences
Maintain an integrated email content calendar to highlight our product offerings and address each of our target audience segments, driving awareness, engagement, and retention
Observe industry trends, competitor activities, and customer needs to help evolve and optimize our content strategy
Work with creative resources (internal and/or agency) to coordinate the writing and design of compelling email communications, publish through our email marketing platform, and monitor deliverability and other key performance metrics
Collaborate with internal subject matter experts to ensure compliance (e.g., GDPR, CCPA)
Ensure the marketing technology is fully optimized and leveraged to enable best in class digital marketing efforts, including automation
Understand how systems can interconnect to integrate data between platforms and drive that integration in collaboration with IT

Qualifications:

Bachelor’s degree in marketing, communications, journalism, or related discipline from an accredited college or university is required. May consider other degrees with significant, directly relevant experience.
3-5 years of marketing and/or communications experience, with an emphasis on Digital Marketing
Hands-on experience with marketing automation and lead generation/nurturing
Strong working knowledge of effective email marketing practices, including content creation, publishing, and performance review
Excellent communication skills, both written and verbal
Ability to manage outside agency relationships and to provide clear, concise feedback and guidance
Strong organizational, analytical, and problem-solving skills
Ability to be proactive and resourceful, with demonstrated success managing multiple projects and meeting deadlines in a fast-paced team environment
Experience with Marketo and Salesforce is preferred
Ability to travel up to 15% of the time

Marketing Automation Specialist