Market Development Specialist

JOB OPPORTUNITY:

The CPT Therapy Development Specialist provides technical, clinical, educational and sales support to ensure safe adoption and growth of the neuromodulation technologies. The Chronic Pain Therapy Development Specialist works closely with implanting teams and the Chronic Pain Therapy field organizations to drive therapy education and penetration with new user adoption and existing accounts.

RESPONSIBILITIES:

• Technical and Clinical Expertise: Provide technical support in the use of SCS and DRG medical devices in accordance with the instructions for use/trial protocol, and best practices to facilitate procedural consistency and best clinical outcomes. 
• Educational Support: Provide education and training activities to physicians and patients in partnership with physicians, support staff, and personnel. Stay abreast of and communicate clinical data regarding DRG and SCS products. 
• Clinical Support: Ability to assist with demands of regional clinical case support and coverage
• Therapy Education and Market Development: educating referring physicians and patients on indications for SCS and DRG stimulation.  

• Therapy expert on Spinal Cord and Dorsal Root Ganglia stimulator technology device implantation, technology, patient indications, patient selection, reimbursement, and programming.
• Construct segmentation mapping with NeuroSphere Insights   
• Establish call frequency coverage planner
• Collaborate with aligned Territory Managers and Clinical Specialists 
•  Educate referring physicians on the Current Therapy Portfolio and clinical data.
• Organize outreach events: dinner presentations, courses, etc. Educational Meetings on both Therapies and Products

• Educate physicians, nurses, educators, and other appropriate groups on the indications and selection of patients that are candidates for SCS and DRG therapy.
• Work directly with patients. – Provide product and therapy technical support and service, including consultation at staff in-services and physician-hosted seminars.
• Coordinate/deliver/implement programs and resources at the local level to facilitate market expansion and SCS & DRG therapy access.
• Provide market intelligence for fine-tuning therapy training and expansion plans.
• Work with Regional Sales Manager counterparts in market planning prioritization and tactic implementation to achieve/exceed regional sales targets and Validate market potential within the territory.
• Develop and maintain comprehensive clinical and technical product knowledge.
• Understands current published Clinically relevant literature.
• Recognize and understand competitive products, industry trends, and Chronic Pain Therapies portfolio.
• Liaison with marketing for technology improvements and next-generation needs. 
• Complete administrative reporting as assigned.
• Exercises judgment in planning and organizing work; monitors performance and reports status. – Uses best business practices to ensure success and cost-effectiveness in areas of responsibility.
• Ensures employee compliance with policies and practices.

EXPERIENCE, EDUCATION, and KNOWLEDGE:

• A comprehensive ability to analyze and evaluate technologically complex devices
• Prior medical device, business to business or pharmaceutical sales experience highly preferred
• Demonstrated experience in making multiple referral calls on a daily basis
• Ability to execute sales tactics in a complex, multi-faceted environment.
• Thorough familiarity with medical device industry policies, operations, and procedures.
• Ability to exercise judgment within generally defined practices and policies in selecting methods and techniques for obtaining solutions.
• Proven capabilities in delivering strategic marketing information
• Expert verbal and written communication, interpersonal, and presentation skills.
• This position requires a considerable amount of 50-75% business travel

Required Qualifications:

• Bachelor’s Degree or related experience.
• Minimum 3 yrs. clinical experience in a sales environment.

Preferred Qualifications:

• Professional training/education certification or designation.
• An advanced and comprehensive understanding of spinal cord stimulation technology.  
• Minimum 4 yrs. of field sales experience.