Innovation Marketing Manager

Responsibilities:

The Innovation Marketing Manager is responsible for leading the strategic direction and development of an innovation pipeline of new offers aligned to a specific industry or market segment. The areas of responsibility can vary across the organization. The ideal candidate would: 

• Have a deep understanding of the Company’s enterprise-wide capabilities and how they contribute to delivering customer value 
• Develop a value chain analysis to prioritize where Company offers should play to create a differentiated position 
• Have a deep understanding of customer’s unmet needs, and the ability to articulate a clear market satisfaction gap within an industry or market segment 
• Build new offers for the market using a combination of existing and new offer elements (products, services, terms, etc.)  
• Develop projects and/or products from idea to concept by:
  • Formulating a concept through discovering customer unmet needs and accurately capturing the voice of the customer 
  • Developing and executing a project plan utilizing a key marketing activation concept 
  • Developing a unique value proposition that is differentiated and quantified 
  • Demonstrating and documenting the value in use at target customers 
• Provide continuous development on new products or projects in the innovation pipeline by:
  • Utilizing internal resources through cross-functional teams 
  • Utilizing external resources by developing relationships and teams with innovation partners (e.g., open innovation, partnerships, academia, joint developments, etc.) 
  • Developing new opportunities within the pipeline 
  • Engaging key stakeholders and project portfolio sponsors on project/portfolio health 
  • Displaying proficiency in stage-gate development methodologies 
  • Providing experience in project de-risking 
• Continuously review the voice of the customer feedback to ensure there are no gaps by: 
  • Reviewing and adjusting based on feedback to allow for improvements to products and offers 
  • Following customer needs, market trends, and competitive market intelligence 

Qualifications:

Education:

• The preferred candidate would hold an MBA with a Bachelor’s Degree in Marketing, Business, or a Technical field

Experience

• Minimum of 5 years of B2B marketing experience in a chemical or technology company
• Experience in commercializing newly developed products
• Demonstrated entrepreneurial drive and comfortable operating in ambiguous situations
• Demonstrated experience working with customers on innovation/product development
• Experience setting vision and strategy, planning, critical thinking, and overseeing projects
• Experience working cross-functionally