Head of Product Marketing

**Confidential

Job Description:

The Head of Product Marketing owns the Company’s products and capabilities within Marketing. This strategic leader sets the strategic vision for how we elevate our platform story and the value of the Company and then leads cross-functional teams through the execution of that vision.

As a seasoned technology marketing executive, you will develop a growing and talented team, while also partnering closely with other leaders across (Product and Technology, Sales, Marketing) to effectively educate audiences on the value of our products and solutions. You’ll elevate our core messaging to help build awareness and engagement with the customers across all sizes of organizations and for different use cases. Finally, you will apply your deep experience, knowledge, and understanding of the competitive landscape to help communicate the differentiated value of the Company’s capabilities in a way that effectively drives our go-to-market and demand generation engines.  This role will be a highly visible leadership role within the organization which will have a significant impact on the long-term growth of a fast-growing business.

Responsibilities:

• Provide executive leadership for all product messaging, competitive analysis and positioning, product launch management, pricing, GTM strategy, sales enablement, and customer insights to inform strategic campaigns that help drive customer acquisition, retention, and expansion.
• Lead the company-wide development of product messaging and positioning, including competitive differentiation across different customer segments.
• Drive high-visibility product GTM plans to define how we develop and implement new and existing product offerings. Partner with product leadership to incorporate the voice of the customer into product planning with customer research, market and competitive intelligence, and product performance data.
• Lead the development of launch plans and campaigns for marketing and sales to demonstrate innovation and ultimately drive awareness and revenue. Ensure sales teams are ready to pitch product value, new capabilities, and differentiation
• Build the sales enablement function to create compelling and easy-to-understand internally facing content for Learning and Development and Sales, including; sales training, positioning, FAQs, battle cards, and more.
• Partner closely with demand generation functions to tell compelling stories that help build demand and drive revenue across our offerings and across the customer lifecycle.
• Lead a team of high-performing product marketer leaders and effectively prioritize activity and resources within a demanding high growth company.
• Be a spokesperson with customers, partners, the press, and industry analysts

Qualifications:

• 10+ years of marketing or product management experience at a fast-growing B2B SaaS company
• Strong technical depth and ability to learn new products and evaluate them in the competitive environment
• A people-focused leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives.
• Passion for storyteller engaging and influencing others to align to a vision, internally and externally. A gift for bringing clarity where there is ambiguity.
• Pragmatic Problem Solver and Results orientation – Ability to digest complex problems, develop practical solutions lead the day-to-day execution in the trenches.
• Excellent cross-croup collaboration skills, excelling at both high-level thinking and influencing and inspiring others to achieve a common goal.
• Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with internal stakeholders and act as a company spokesperson.
• BS/BA degree in Marketing, Business, Engineering, or related field (MBA highly preferred)