Group Marketing Manager

About the role:
This individual will be responsible for shaping and executing the program strategy in the obesity category. This role involves innovating and developing new service models, compiling market analytics, creating a business case, and designing digital programs in partnership with our digital marketing team. This individual will lead complex business programs, bridging upstream and downstream functions through key stakeholder management.

Responsibilities will include: 

Marketing Strategy & Program Development:

• Develop and execute a 5-year strategic plan, focusing on the Patient Experience segment.
• Recognize global healthcare trends and create adaptable commercial offerings
• Collaborate with key stakeholders to ideate potential offerings and value propositions.
• Lead market research to support program development and commercialization efforts.
• Identify market gaps and unmet customer needs using cross functional resources and teams.
• Assess the competitive landscape and evaluate strategic alignment with the commercial team
• Utilize strong market modeling skills and conduct sensitivity analyses on assumptions.
• Use marketing frameworks and insights to craft commercial strategies, including value propositions, product demos, educational programs, and publication plans.
• Assess 3rd-party solutions to align with the Patient Experience strategy.
• Guide complex solution development from concept to completion.
• Lead pricing and adoption strategies, including subscription and tiered pricing models.

People Management:

• Build, develop and execute the new patient experience strategy and platform
• Execute key stakeholder management, communication and change management
• Hire, develop and lead a patient experience high performing team

Collaboration & Communication Leadership:

• Leverage established relationships with key opinion leaders (KOLs) to drive education, market adoption, and innovation.
• Build global credibility with key internal cross-functional stakeholders.
• Work effectively with cross-functional teams at all levels of the organization.
• Manage partnerships and collaborations with external partners.

Required qualifications:

• Bachelor’s degree
• Minimum of 5 years of experience in business solutions.
• Minimum of 5 years of product management
• Minimum of 5 years of people management experience.
• Experience in medical devices with full lifecycle solution and product implementations.
• Familiarity with patient and healthcare professional-facing digital platforms and applications.
• Proven track record in commercializing digital products and related professional services.
• Experience in product management and strategy development, especially for direct-to-consumer or direct-to-patient products.
• Knowledge of Agile methodologies or other software development methods (e.g., waterfall).
• Background in healthcare digital, deep learning, and applied AI technologies (e.g., NLP, LLM, generative AI).
• Experience in evaluating, developing, and managing strategic partnerships, including familiarity with SLAs.
• Ability to develop economic arguments to influence purchasing decisions in hospitals and surgery centers; experience in the domestic surgery center market and/or key international markets is a plus.
• Willingness to travel domestically and globally up to 35%

Preferred qualifications: 

• MBA preferred
• Experience with upstream and downstream marketing
• Exceptionally strong collaboration and leadership skills.
• Highly motivated with an action-oriented mindset