Global Brand/Product Manager

JOB SUMMARY:

The Product Manager is responsible for developing and executing strategic global marketing plans for the Company’s stroke prevention portfolio within the Structural Interventions franchise. This includes activities that drive commercial growth and clinical & competitive marketing campaigns that drive the commercial success of the products in a manner that highlights differentiation and value, as well as the creation of short- and long-term market development plans. This “product growth champion” will be a steward of our stroke prevention portfolio, and a product representative to our internal regional marketing partners and external stakeholders/customers from around the world.

• Create product launch plans and develop marketing collateral required to support sales and drive key messages. 
• Develop and execute multi-channel marketing campaigns to promote product differentiators and marketing messages. 
• Generate competitive analysis, and clearly define product positioning, key issues, strategies, and target audiences for effective competitive blunting initiatives. 
• Define and execute the therapy development plans and associated campaigns/initiatives supporting the top two highest growth products of the Structural Interventions product portfolio. 
• Conduct new or distill existing market research of referring physicians and patients to identify referral barriers and how to accelerate the pathway to referral. 
• Identify drivers of growth and develop multichannel commercial tactics in partnership with geographic commercial teams. 
• Create awareness and education tactics to target referring physicians and patients. 
• Work with cross-functional partners in Clinical, R&D, Regulatory, Regional Marketing, and field partners to leverage successful marketing and sales programs, develop new programs, and ensure initiatives have an impact in the operating year. 
• Collaborate with Global Marketing Communications team to manage external agencies and freelancers to develop best-in-class channel marketing plans and tactics. 

EDUCATION AND EXPERIENCE: 

Required: 

• Bachelor’s degree in Marketing or similar major 
• 5+ years of product marketing, including market development, within the medical device or similar industry 
• Strong analytical skills—ability to distill complex and varied information and translate it into digestible strategies and campaigns with measurable results 
• Creative thinker – enjoys exploring and executing new ways of solving problems 
• Strong influence management skills—effectively influence a wide variety of geographies/cultures across the globe, as well as functions, including regulatory, sales, marketing, R&D, clinical and other cross-functional partners 
• Ability to use conflict resolution skills to achieve results in a matrixed organization 
• Excellent communication skills—comfortably connect with physicians and internal stakeholders from various functions and geographies 
• Strong team player—Ability to work as a key member of the global marketing team who is accountable to the global marketing team, as well as the product division and geographical marketing. 
• Strong leadership skills—ability to function as the marketing “lead” on therapy development 
• Project management skills—ability to manage complex projects and programs, as well as pull the appropriate level, functional and geographic functions together to support initiatives and deliver on-time results 
• Understanding of global medical device advertising and promotions regulatory process 

Preferred:

• MBA 
• Knowledge of cardiovascular disease, physiology, and products 
• Knowledge/experience with customer and referral base—interventional cardiologists, stroke neurologists, electrophysiologists