Field Marketing

General Responsibilities:

The Field Marketing Specialist will support the business and growth within their defined geography by initiating sales and marketing strategies.  S/he will build strong relationships with field sales teams, surgeon accounts, and account stakeholders, as well as internal Corporate and Digital marketing teams. The Field Marketing Specialist must, at all times, act and conduct company business in an honest, ethical, and strictly legal manner, complying with the Code of Conduct, other company policies, and all applicable laws and regulations, whether national or regional, state or local.

Specific Responsibilities:

• Works closely with sales management, territory managers, and territory associate representatives to identify, support, and execute educational activities within their geographic Area using both traditional and digital marketing tactics in partnership with active surgeon accounts.
• Proactively works with field sales to identify opportunities to meet quarterly Area co-marketing initiative goals.
• Provides marketing leadership within the geographic area to drive the adoption of co-marketing programs among the field sales team. Disseminates best practices amongst the Field Marketing team and sales team members.
• Trains field sales team on the tactical considerations to execute these programs in a strategic and compliant manner, including pre-and post-initiative documentation and budget tracking. Develops training tools and other resources to ensure compliance and budget considerations are met.
• Leads discussions and grows relationships with surgeon accounts, hospital/administration, and other members of the community to offer programs that support their community educational initiatives driving awareness of joint dysfunction and treatment.
• Supports marketing activities within the specific geography, including identifying unique local market opportunities, including regional sponsorships, group initiatives, or hospital/facility partnerships.
• Works closely with Corporate and Digital Marketing team members, as well as outside agency partners, to provide direction and assist in the creative development of new marketing deliverables. Manages the medical, regulatory, and legal approval process for all new marketing material tactics and deliverables.
• Drives adoption of digital resources with internal and external customers.
• Creates and presents Sales Training tools to support the development and pull-through of Field Marketing training initiatives for the Commercial organization.
• Works closely with the territory manager(s) as well as sales management to align priorities and create a sense of urgency to ensure successful endpoints are achieved and timelines are met.
• Manages all travel & entertainment expenses responsibly and within company outlined operating budgets.

Qualifications:

• Currently or recently served in a marketing position or business development role of a high-growth specialty surgical practice or medical device or pharmaceutical organization whose offerings are marketed to a medical specialty practice. Must have worked in a leadership capacity for a minimum of 3 years.
• Demonstrated experience developing and executing integrated marketing campaigns, using traditional, digital, and social platforms, including video.
• Experience in orthopedics or pain management is desired. Spine experience is also a plus.
• Preferred experience working in a highly regulated industry with compliance considerations.
• A demonstrated ability to communicate effectively and work well with sales management.
• Results-oriented and customer-focused; demonstrated adaptability and initiative.
• A demonstrated history of successfully achieving goals, objectives, and high performance.
• A positive, self-confident, and decisive work ethic with excellent communication skills in both oral and written formats, as well as excellent listening skills.
• A pro-active approach to attacking problems and identifying solutions, displaying initiative and perseverance in order to bring about meaningful change, and is open and responsive to new ideas.
• Known as a person who has high integrity, sound character, a tremendous work ethic, and the passion to succeed
• 50% travel required.

 Education Requirements:

• Bachelor’s Degree in Business or Health Sciences or any related field.
• 8+ of related/relevant medical device experience
• Minimum 2 years of outside sales experience in sales or sales support and marketing roles in a defined geographic territory.
• Experience in marketing and service to hospitals/health care providers preferred.