Data Analyst II

Job Summary:

The WW Digital Channel Team drives the development of digital strategies. It is creating a consistent brand experience in the digital world, whether it is on a partner’s website on global marketplaces, or on social commerce. The WW Digital Channel Team serves as the center of expertise on eCommerce and will be instrumental in unlocking the company’s potential in maximizing customer experience, brand presence, and sales growth across digital channels.

This role is looking for an eCommerce Analytics Specialist to ideate, define, analyze, and optimize site analytics and KPIs for direct-to-consumer mobile, tablet, and desktop digital experiences across a global set of small-and-medium partners.

This analytics specialist role will focus on both end customer experiences across different eCommerce platforms and merchant tools working with company services, digital content, or analytics. This candidate will work with large external agencies, engineering teams, global sales teams, UX designers, and various other cross-functional partners to propose, formulate, and deliver key insights to help improve the customer experience resulting in improved KPIs.

Candidates with strong experience with Google Analytics setup, reporting, custom event creation, and custom reporting are ideal. Candidates who also have knowledge and experience working with business partners in identifying optimization opportunities in the buying funnel of an e-commerce site.

Key Responsibilities:

• Own the reporting and setup for analytics for our Partner sites.
• Leverage Google Analytics Universal and GA4 to analyze KPIs for optimization opportunities.
• Work with large agencies and system integrators to implement, and maintain integrations with GA4.
• Develop key metrics to measure and continually optimize partner eCommerce sites.
• Be abreast of market trends and new technology capabilities regarding e-commerce analytics to evaluate and recommend solutions.
• Be abreast of GA4 features and improvements.

Key Requirements:

• Experience in e-commerce digital marketing
• Experience with Google Analytics Universal (required)
• Experience with Google Analytics 4 (nice to have)
• Experience with A/B testing and other testing metrics
• 2+ years of experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business for a fast-growing global tech company
• Ability to move fast and be efficient, making decisions on objective evidence rather than subjective gut feel.
• An innate desire to take ownership, make an impact, and influence outcomes.
• Excellent organizational skills, attention to detail, and ability to work independently.
• Drive Decision-Making: Use coding, analytics, and advanced modeling to understand project success, and areas of opportunity, and make informed, strategic business decisions.
• Leverage Advanced Analytics to optimize marketing, and sales performance, and make continuous improvements to the program.
• 2+ years of experience in a data-driven analytics or strategy role
• Experience building models, forecasts, budgets, and dynamic reports with SQL, Tableau, and Excel that provide meaningful direction and insight.
• Skills that foster collaboration and team spirit
• Experience with data visualization and presentation (Tableau, Microsoft BI, or similar software)
• Experience preparing and delivering presentations tailored to a specific audience.
• Experience setting, managing, and reporting against multi-year plans, budgets, KPIs, milestones, roadmaps, etc.
• Excellent written, presentation, and oral communication skills
• Action-oriented and enjoy working in a fast-paced, dynamic environment.

Preferred Requirements:

• Shopify Site administration
• Adobe Analytics

Education:

• Bachelors Degree